How are creators paid?
Per 1,000 views (CPM), a fixed amount per post, or both, within the rules your campaign sets, and never more than you funded.
Your campaign pays creators in one of three ways:
- Per views (CPM): a rate for every full 1,000 views, set for each platform, so you pay for the reach you actually get.
- Per post: a fixed amount for every post that reaches your minimum views, to get more posts out.
- Per post + CPM: a fixed amount per post to drive volume, plus CPM on the views each post gets.
Payout rules
- Minimum views before a post earns, and a maximum payout per post.
- A minimum engagement rate, so posts below it earn nothing.
- Reduced CPM, if you want it: a lower rate for posts below the minimum views, or for views mostly from outside your main target countries.
- Combining posts, on CPM: let creators combine 2 or more of their approved posts, up to 3 or 5, to reach the minimum views together. Each post is still paid only on its own views.
- Instagram carousels: a carousel rate, or a campaign that takes carousels only. Instagram shows a carousel's views only to its creator, so they claim with their Insights views and a reviewer confirms them.
Changing how a live campaign pays
Until a creator has earned, how the campaign pays can be changed freely. After that, ask our team: creators keep what they already earned, and views after the change are paid the new way.
You are never charged more than the budget you funded.